I'm a marketing mind with entrepreneurial tendencies who lives in New England.

This is who I am.

Traci Roloff grew up on the Wisconsin shore of Lake Michigan and moved to New England after college. Some of her favorite things are Finnish textiles, photography, northern coastal towns, good coffee, nordic crime dramas, baking shows, old (and new) houses, quirky films, and warm cat bellies. She lives with an architect in Portland, Maine.

After a 10-year career in corporate interior design and historic preservation, Traci co-founded a felt company called FilzFelt. The company sells German-milled wool felt and felt products and was acquired by Knoll (the iconic American furniture company) in 2012. Following the acquisition, she continued as Vice President of Marketing + Communications for the specialty brands of Spinneybeck and FilzFelt under MillerKnoll. While holding her integral role, Traci and the architect had an opportunity to purchase and renovate an old house in Maine and turn it into an Airbnb. The property was named The Bracy House (in honor of the family who brought it into being), and they welcomed guests from all over the world.

Three years after renovating The Bracy House, Traci and the architect designed a tiny black cottage on the property called The Bracy Cottage, where they resided for three years. In 2022, the pair sold the property and moved to Portland, Maine. They recently purchased a nineteenth-century rowhouse and are in the process of its restoration and renovation. And because she’s got more in her, Traci left FilzFelt in 2023 and has a new career chapter in the works!

This is my Instagram.